In the field of SEO we belong to progressive companies with new ideas and insights. We have been focused on SEO since 2009. During this time, we have optimized hundreds of projects and raised awareness about products and services of dozens of companies. We carry out SEO according to the rules of White Hat SEO.
Clients appreciate our service and we also re-establish cooperation with them on new projects (see references). The results are reflected in several months and changes of the traffic and behaviour on a targeted site are considerable. People stay longer on the site and often demand the products or services. The cooperation with a client is built on sales increase - without this, the cooperation would not be meaningful and advantageous.
- SEO belongs to our core business;
- we reach the front positions in search engines for a long time;
- we have optimized hundreds of keywords with clients;
- we have maximized the demand of client's products and services;
- we help to increase the traffic to maximum;
- we work with clients across the Czech Republic;
- we have experience with foreign projects from Slovakia, Poland and the USA.
SEO stands for Search Engine Optimization, which means: the way, how to make your website suitable for search engine robots.
Robot is a program which goes through billions of websites all over the Internet and indexes their content for search engines (for example Google, Bing, Yahoo etc.). Based on indexing sites, when a customer enters the right keyword, he will receive relevant list of websites he looks for.
SEO provides the way how to edit the readability and accessibility for robots (according to the search engines rules). The result will be more quality and quicker indexation of the content and higher demand for the client's products and services.
Steps that lead up to changes are implemented in close collaboration with developers and owners of the site. It is a long-lasting process, which is not obvious on the site immediately, and the results are showing up gradually by increasing traffic and higher demand for products or services.
Why should you want to optimize your website?
- Sites will be clearer and better structured;
- your website will appear in search results on Google.com;
- after optimizing your website, the traffic will increase significantly;
- search engines will understand and search the web better;
- search engines will come for new content and updated pages more often and sooner.
When meeting with clients, we follow a predefined scenario, which can be branched to related parts to adapt to the customer better. We ask for reasons and aims, we talk about strategy and we outline the future procedures. Cooperation is understood overall and therefore it is important to know what the company has tried in the past, if it worked and where are the opportunities for improvement.
SETTING GOALS FOR COOPERATION
STRATEGY OF THE WORK ON THE WEB:
- SEO WEB ANALYTICS
- - reviewing site
- - suggestions what to change
- KEYWORD ANALYSIS
- SITE MAP
- preparation of the structure of the site
- proposing modifications
- WEBSITE OPTIMIZATION
- edit of CSS code
- repairing HTML code
- edit of the Title, Meta Description, Meta Keywords
- repairing headlines
- changes in URL addresses
- EDITING TEXT AND LINKS
- elimination of duplicate pages
- text editing according to recommended keywords
- completion of missing pages
BASIC OFFPAGE SEO
- Adding links to important company catalogues;
- setting maps.google.com.
The main goal of SEO is to increase demand and sales due to easier findability of the site because of hundreds of relevant keywords. The client must receive the result that will move him forward financially. This is the basis of cooperation of us and the client and we follow it unconditionally.
Sub-goal must be a noticeable increase in the number and time of visits, and the relevance of search engine queries.
CONCRETE STEPS HOW TO REACH THE SUB-GOALS
ARE SOLVED BY THE ONE-OFF AND LONG-TERM STRATEGIES
STRATEGY OF WORK ON THE WEB
One of the first tasks, which should be done when optimizing your site, is performing site analysis. We find out, how many mistakes are in the code on the web, or where are the defects in the structure which forbid easy access to web content. The outcome will be a recommendation for the webmaster.
Sometimes it is useful to create a completely new website that will be ready for the SEO. The responsive web you get from us is another significant step to success in SEO.
We will focus on keyword analysis of your field and then we will create a list of recommendations for further work. We will go through the entire website structure and design one-off changes with immediate effect. The output will be an Excel table with categories and keywords in details.
Once you have an overview of appropriate keywords, we will suggest a site map how to change your website, in order that the main page and other pages are following up each other.
While browsing the web we will incorporate bugs found in HTML and CSS codes into the pages. If we find duplicates of URLs, we will remove them or convert them into one. You will not lose a single page indexed and completely get rid of error pages 404. According to the keywords we edit titles, Meta Description, Meta Keywords, headings, forms etc.
Once we do basic edits, we will continue by completing, editing and modifying existing and new texts. We will also replace or add missing links. We will implement hundreds of keywords which meet the standards for the best SEO optimization effect.
STRATEGY OF WORK OUTSIDE THE WEB
The basic work of the SEO optimization outside the site is that we provide registrations and listings on firmy.cz, najisto.centrum.cz, maps.google.cz, mapy.cz etc. You will get a valuable source of traffic and the authority of the referenced catalogues.
Then, we will create the content with links, which will be based on the recommendations of analysis of keywords. There will be new texts on affiliated websites and their goal will be to link to the main site. Frequency of making texts adapts the proposed budget with an awareness on the objectives of entire SEO.
ANALYSIS AND REPORTS
Every cooperation should be based on reporting and documentation. We will inform you regularly what work we have done, how much time we have spent and what is ahead. Of course, there is technical support for every answer you could have, see contacts.
The right financial step to promote your company (if you have had reached the maximum of local market) is to promote also abroad.
We realized SEO optimization and other online marketing tools with our clients also in the Slovak Republic, Poland and in the United States of America.