Content:
- Main reasons why to choose a PPC campaign
- How can we help with PPC?
- What kind of PPC system do we use?
- How do we manage campaigns?
PPC (Pay per Click) is one of the most effective ways of online marketing and advertising in general. With PPC advertising campaigns you pay only for those users that are really interested in your products.
Main reasons why to choose a PPC campaign
- It is paid per click, not for showing;
- ads are targeted by time, location, budget etc.;
- ads can be text or image ads (banner);
- ads appear on search engine (Google, Seznam) and partner sites (idnes.cz, kurzy.cz);
- PPC system can be targeted to specific visitor across multiple sites on the internet (Remarketing);
- the most valuable benefit of PPC system is an overview of embedded finance, you can find out how much was spent at what price to sales or visits to the site;
- based on data from the system you can detect most important statistical data to increase sales.
A very important part of your ad campaigns are keywords, which can be even tens of hundreds. We know what key connections are the most effective for your campaign and which will draw customers to your website. Through the proper choice of keywords, you can get a cheaper and more successful campaigns.
Within a selected campaign we will be actively involved in its everyday optimization. Designed and engineered ads will be varied, opened or closed according to your needs. We will look at the results for your keywords, conversion and prices and adjust their views.
All this with a single objective:
We want ads with good conversion results.
How can we help with PPC?
When managing PPC campaigns, we provide a complete service for our clients. You will get not only the PPC management system, but also advanced options which the system offers. We know what works and there is no need for you to walk through the whole testing all by yourself. An essential part of a successful PPC campaigns are also quality websites.
There is a big difference in whether you offer services or products, if you operate only regionally, all around our republic or as a multinational company, and whether your target group is and end consumer or a company. 
We treat all projects individually and we provide:
- precise targeting to all potential clients
- flexible strategy
- correct choice of keywords;
- immediate increase in brand awareness;
- outputs in the form of customers;
- reports and overviews.
We have been operating since 2009 on the online market and what we have are hundreds of successful campaigns and dozens of happy clients. For each project, we set up a balanced ratio of price and performance. Thanks to our long-time know-how, you'll also save marketing expenses. We will give you a clear vision of the functioning of the system and we will focus on your predefined targets.
By using the correct settings for PPC campaigns, we can increase interest in the client's offered products up to a thousand percent from day to day.
We report the whole progress and results of each campaign on a regular basis and we take care of each campaign actively.
In what PPC system do we work?
Most often we realize PPC systems Sklik and Google AdWords, therefore, the two most frequently used search engines in the country.
Sklik is Czech PPC advertising system from the Seznam search engine, which also works on other cooperating webs – Firmy.cz, Zboží.cz, Práce.cz etc.
Google AdWords advertising system is the most advanced. Google Inc. works hardly on its development and innovation. PPC on Google AdWords provides the option to display ads within the Google search engine.
Sklik and Google AdWords constantly come up with changes in the system, on which the client must respond. We are following the development of systems carefully and we always put up campaign according to the latest trends without worries and interventions by clients.
We can set PPC advertising also on Facebook Ads, Linkedln Ads, Twitter Ads and Bing Ads. It matters where the largest part of your target audience is.
What kind of campaign do we manage?
PPC campaigns can take several forms. What can we do?
- Search – the way of PPC advertising, which should not be neglected by any company which wants to be seen. Based on the keywords associated with your field, clients will display text ads in search engines.
- Content network – banner ads (text and graphics). Sites, where your banners will be displayed can be selected by keywords, the type of end-users or your field of business.
- Remarketing – modern strategy of PPC advertising. We will create a list of users who have visited your website. Then, we target our campaigns to users from the list, to avoid becoming only the visitors, but mainly customers. Our campaign can distinguish customers from just visitors, and even those who have completed their purchase from those who just add products to a shopping cart but did not complete purchase.
- Product campaign – suitable for companies that offer specific products. Specific images with basic description and characteristics will be displayed to the user. Images can attract the majority of Internet users much more than just texts.
- Campaigns for mobile applications – for all of you who want to promote their mobile version of the website or an application. If you don't have responsive website, we will help you with it.
- YouTube campaign – campaign with a short promotional video. This video will be shown on YouTube.com. Ads on YouTube may appear on the bottom bar of videos as a banner, too.
The Google AdWords system can implement all types of campaigns. Sklik can do only search ads, products ads, content network and remarketing. Do not forget to check your site before the actual running of PPC advertising. Responsive web, interesting content and great functionality are the key to success.