- What mobile applications are?
- Case study of usage for businesses
- Application development: Selecting goals, methods and disseminating
Almost everyone use a mobile phone now. A large percentage of users own „smartphone“, which offers countless expansion in the form of mobile applications. There is no problem to download other graphics of keyboard, games, maps, interactive guides, dictionaries and much more from developers around the world.
Most applications are free to download and offer countless possibilities. From simple tools to record personal finance to approaches to complex corporate CRM systems. Easy access to information and services everywhere from smartphone is currently number one among young people.
The operation systems powering smart phones are mostly Google`s Android or iOS from Apple systems. Recently (see the chart below) Android leads this field.
Although Android constitutes a major dominance over other operation systems, iOS in terms of paying users, wins. From the outset, iOS users pay for their applications, while Android applications are often free.
Brewery selling a new range of special beers targets at young people in long-term. Drinks are available in offline stores, but also starts with online orders. Long-term increasing trend in online sales brought company to the idea of reaching a new audience through mobile devices. Everyone owns a smartphone today, and people take it everywhere with them.
As mobile PPC advertising improved percentage of sales just slightly, then the idea of making fun games came. The company invests in the development of mobile applications for entertainment, spread awareness about their brand and offers a chance to learn about the new special beers.
Application development lasted ten months and after successful testing it was offered to download on the repository of Android applications: play.google.com
Brewery printed an invitation on mats and table stands and urged fans on their Facebook profile to download the game. Because of the simplicity it was quickly spread. Thousands of people learned about the new beer brand and a yeasty special. Everything was packed in an engaging mobile application, which they could enjoy with friends and have fun. In the first phase of mobile applications promotion PPC advertising on social networks can help.
A year later, the company launching a mobile campaign, found out, that they had grown sales by hundreds of percent and the interest of people in the brand had become way bigger. People were communicating, comparing and evaluating the special yeast. This company had won advertising reaching into all corners on the Internet and the world of online advertising at a fraction of the price.
We evaluate the development of mobile applications for specific clients based on established criteria. For us it is important not only to create quality applications, but that its impact was successful and measurable.
In communication with our clients, we focus on:
- monitoring and evaluation.
WITH THE CLIENT
WE EVALUATE THE TARGET, THAT THE
APPLICATION SHOULD PERFORM
Increase of brand awareness? Increase in sales? A user application or vice versa internal use in the company?
Once we know the target of the application, then we investigate what methods we should use to reach it. In case of promotion of the company or brand it can be a fun and educational application. If it should be internal application, the crucial parameter is usability and range of application functions. Web application development is related industry, which offers desktop solutions.
When developing mobile applications, here comes the question: „How long will it take?“. It is a multi-stage development of communication with the client through development and testing to deployment into production. It is not easy to predict development time, but to estimate - we are talking in order of half a year or two according to the demands of development and deployment.
Relating to the development of mobile applications we can also consider a separate presentation of the final product. Creating websites for a specific application is not uncommon. It responds to the user's FAQ about application development, compatibility and upcoming news.
Pricing mobile application development is based on a lump sum, a monthly fix and reward for meeting a milestone in the realization.